Meta launches AI smart glasses with Ray-Ban and Oakley
Analysts believe smart glasses could succeed where the Metaverse failed, but warn Meta must prove the benefits of AI wearables instead of relying on hype.
Zuckerberg’s Meta has unveiled a new generation of smart glasses powered by AI at its annual Meta Connect conference in California. Working with Ray-Ban and Oakley, the company introduced devices including the Meta Ray-Ban Display and the Oakley Meta Vanguard.
These glasses are designed to bring the Meta AI assistant into daily use instead of being confined to phones or computers.
The Ray-Ban Display comes with a colour lens screen for video calls and messaging and a 12-megapixel camera, and will sell for $799. It can be paired with a neural wristband that enables tasks through hand gestures.
Meta also presented $499 Oakley Vanguard glasses aimed at sports fans and launched a second generation of its Ray-Ban Meta glasses at $379. Around two million smart glasses have been sold since Meta entered the market in 2023.
Analysts see the glasses as a more practical way of introducing AI to everyday life than the firm’s costly Metaverse project. Yet many caution that Meta must prove the benefits outweigh the price.
Chief executive Mark Zuckerberg described the technology as a scientific breakthrough. He said it forms part of Meta’s vast AI investment programme, which includes massive data centres and research into artificial superintelligence.
The launch came as activists protested outside Meta’s New York headquarters, accusing the company of neglecting children’s safety. Former safety researchers also told the US Senate that Meta ignored evidence of harm caused by its VR products, claims the company has strongly denied.
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