Amazon unveils advanced AI to compete in generative technology
A new AI model to revolutionise search features.
Amazon has reportedly developed a new generative AI model, code-named Olympus, capable of processing images and videos alongside text. This innovation is expected to reduce Amazon’s reliance on Anthropic’s Claude chatbot, currently a prominent feature of Amazon Web Services (AWS), according to sources cited by The Information.
The Olympus model promises enhanced functionality, such as recognising scenes in visual content. For example, users could search for specific moments, like a game-winning basketball shot, using simple text prompts. This advancement aligns with Amazon’s strategy to solidify its position in the competitive generative AI landscape, currently dominated by Google, Microsoft, and OpenAI.
Amazon’s efforts come after its recent $4 billion investment in Anthropic, echoing a similar amount injected last year. These investments bolster Amazon’s generative AI capabilities, signalling its commitment to catching up with its tech rivals. An official announcement for Olympus may be made at the upcoming AWS re:Invent conference next week, according to insiders.
Amazon declined to comment on the matter when approached by Reuters. The e-commerce giant’s push for cutting-edge AI underscores its ambition to rival industry leaders and redefine user experiences through advanced AI tools.
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