Amazon expands into discount shopping
A new service offering products under $10 has been launched to attract budget-conscious US shoppers and compete with rivals like Temu and Shein.
Amazon has launched ‘Amazon Haul,’ a low-cost shopping service aimed at capturing budget-conscious consumers in the US The platform offers a range of products priced primarily under $10, with some items starting at just $1. Accessible through the Amazon app, the service caters to customers looking for affordable essentials and aligns Amazon with popular discount rivals like Temu and Shein.
The move comes as Amazon adapts to changing consumer habits, with CEO Andy Jassy noting a shift toward cheaper items and basic goods. Available via an app update, users can explore ‘Haul’ by simply searching for it within the Amazon interface. The company hopes this initiative will appeal to customers seeking value in a tightening economy.
By tapping into the growing market for low-cost ecommerce, Amazon aims to strengthen its position against rising competition from Chinese platforms. With its vast product range and customer base, ‘Amazon Haul’ could redefine how Americans shop for everyday low-cost items.
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