AI tool launched by Amazon Ads enables professional ad creation

Built on AWS AI foundation models, Creative Agent lowers ad creation costs and allows smaller brands to access capabilities once reserved for major advertisers.
Creative Agent uses AI and Amazon insights to help advertisers create professional-quality ads from ideation to final delivery in hours.

Amazon Ads has unveiled Creative Agent, a new AI-powered tool that enables advertisers in Europe to create professional-quality ads rapidly. The tool handles the entire creative process, from brainstorming and scripts to video, animation, voiceovers, music, and final delivery.

Creative Agent uses Amazon retail insights and customer data to develop ad concepts that align with the brand and engage audiences. Its conversational interface guides users, explains creative choices, and lets them refine visuals, scripts, and audio in real time.

Advertisers can produce multi-format campaigns suitable for Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, and Brand Stores.

The tool also manages localisation, cultural nuances, and multi-market campaigns efficiently, allowing mid-market and smaller brands to access capabilities previously reserved for large companies.

Built on AWS, including Amazon Nova and Anthropic Claude, Creative Agent enhances Amazon’s AI ad tools, reducing creative barriers and enabling fast experimentation. Early adopters say the platform enhances creative innovation while reducing time and cost across campaigns.

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