AI startup Coframe secures $9.3M to boost site performance

Coframe partners with OpenAI to generate on-brand web designs through AI-generated code.

Coframe AI startup

Coframe, an AI startup focused on optimising websites and marketing, announced it has raised $9.3 million in seed funding. The funding round was co-led by Khosla Ventures and NFDG, the AI fund launched by former GitHub CEO Nat Friedman and ex-Apple executive Daniel Gross. Coframe’s platform uses generative AI to automatically test and refine website content, visuals, and code, enhancing personalisation and boosting user engagement for clients.

CEO Josh Payne noted that Coframe’s recent trial with a major international firm showed impressive results, with campaigns increasing click-through rates by an average of 42%, while some segments saw a 352% improvement. Coframe has also collaborated with OpenAI to develop a specialised AI model that generates custom user interface code, ensuring on-brand and visually consistent website elements.

Currently in a limited testing phase, Coframe is working closely with growth and marketing teams to fine-tune its platform. The company aims to redefine how businesses design user experiences by tailoring website interfaces based on users’ profiles and intent.