AI startup Avataar launches video creation tool for brands
Brands like HP and Victoria’s Secret are already using Avataar’s AI-driven tool to create promotional videos, reducing costs and increasing engagement.
Avataar, a startup backed by Peak XV and Tiger Global, has launched Velocity, an AI-powered tool that generates product videos directly from a product link. The company aims to help brands create engaging promotional content at scale, competing with tech giants like Amazon and Google, who are also exploring AI-driven video solutions. By automating video production, Avataar hopes to lower costs and improve conversion rates for e-commerce businesses.
Founded in 2015, Avataar initially focused on AI-powered imagery and 3D modelling before shifting towards AI video creation. Its Velocity tool, commercially tested since September 2024, is already being used by brands such as HP, Victoria’s Secret, and Newegg. The company also offers an API, allowing businesses to integrate video generation into their platforms.
Avataar’s models are designed to ensure high-quality product representation, addressing past concerns about AI-generated content accuracy. Investor Amir Konigsberg highlighted the challenge of making AI-generated videos unique and maintaining quality at scale. With advancements in AI models, Avataar believes automated video production is now viable for mass adoption in e-commerce.
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