AI brings a personal stylist to Pinterest users
A new AI feature blends images, text, and voice to create a conversational shopping experience, acting like a personal stylist or decorator.
Pinterest has introduced Pinterest Assistant, an AI-powered, visual-first collaborator designed to personalise online shopping and discovery. The assistant offers proactive, style-driven recommendations for fashion, home décor, and lifestyle, helping users find items they might not know they are looking for.
By analysing user saves, boards, collages, and content from nearly 600 million monthly active users, Pinterest Assistant tailors suggestions to individual tastes.
The platform’s AI uses its Taste-graph and billions of user signals to outperform standard visual search models by over 30% in shopping recommendation accuracy. Pinterest Assistant combines images, text, and voice to provide a conversational, visually rich experience like a personal stylist.
Users can access Pinterest Assistant by tapping the mic icon and describing what they are looking for. The AI responds with personalised, visual, and shoppable results, offering inspiration for everything from holiday party outfits to home décor items.
The beta version is rolling out to US users aged 18 and over, with wider availability planned soon.
The launch positions Pinterest as a platform that goes beyond discovery, enabling users to shop seamlessly and creatively while staying aligned with their personal aesthetic, especially appealing to Gen Z shoppers who value style curation and inspiration.
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