AI-assisted money management adoption rises
Interest in AI money management is growing as technology helps people handle financial pressures and improve daily habits.
Young adults in the UK are increasingly turning to AI for help with managing their finances, as many struggle to save and maintain control over spending.
A survey of 5,000 adults aged 28 to 40 found that impulse purchases and weak self-discipline frequently undermine savings, while most feel they could improve their financial knowledge.
AI-powered financial tools are gaining traction, particularly among those aged 28 to 34. Nearly two-thirds of respondents would trust AI to advise on disposable income, and over half would allow it to manage bills or prevent overdrafts.
However, nearly a quarter prefer to start with limited use, seeking proof of value before full engagement.
Regional differences highlight the uneven financial landscape in the UK. Londoners save significantly more than the national average, while cities such as Newcastle and Cardiff lag far behind.
Experts suggest fintech solutions must balance behavioural support with practical assistance and consider regional disparities to be effective.
Fintechs should prioritise tools that deliver immediate value over purely aspirational AI features. Modular tools and age- or region-specific solutions are likely to engage users, especially older millennials with rising financial responsibilities.
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