AEOS lands €10M investment to unify TV and streaming ad targeting
AEOS has revolutionised European TV advertising with data-driven solutions, and is now set to expand into new markets with €10 million in new funding.
Croatian startup AEOS, formerly known as AdScanner, has secured €10 million in a Series B investment round led by Taiwania Capital, with additional backing from existing investors. This funding follows significant revenue growth and product innovations that aim to redefine how advertisers reach audiences across both traditional television and streaming platforms.
Founded in 2012, AEOS has become a key player in the European TV advertising market, using data-driven technology to enhance campaign planning and audience measurement. Operating in Croatia, Germany, Austria, Bulgaria, and Serbia, the company plans to use the new investment to accelerate growth and develop its product offerings, particularly in the AI space.
The funding will support the development of AI-driven tools that help advertisers optimise their campaigns across platforms. AEOS has already gained recognition for its Cockpit solution, offering near real-time analytics and bridging the gap between traditional broadcast media and digital streaming services.
In 2024, AEOS will launch its second-generation AI-based planning tool, designed to unify TV and streaming campaigns into one seamless ecosystem. The tool allows advertisers to plan, measure, and optimise their campaigns across multiple devices with greater accuracy than ever before.