International Trade Centre
Address: 54-56 rue de Montbrillant, Geneva, Switzerland
Stakeholder group: International and regional organisation
ITC offers small businesses, policymakers, and business support organisations in developing countries an array of trade-related practical training and advisory services, and a wealth of business intelligence data. It helps micro, small, and medium-sized enterprises (MSMEs) become more competitive and helps to create better regulatory environments for trade. ITC works to empower women, youth, and refugees through its programmes, projects, services, and data and helps drive digital connectivity and a global transition to green, sustainable trade.
ITC activities in e-commerce and digital trade:
- Focus on the digitalisation of trade and solving the constraints faced by MSMEs regarding the e-commerce of goods and services, at the enterprise, business ecosystem, and policy levels.
- Develop small business digital capabilities and improves e-commerce accessibility in developing countries for sustainable and inclusive growth through its ecomConnect programme.
- Support the development of a conducive policy and regulatory environment for e-commerce at the national, regional, and multilateral levels, including facilitating domestic policy reforms, informing policymakers on the needs of MSMEs in relation to e-commerce and digitalisation, and building capacity for e-commerce-related trade negotiations.
- Support digital connectivity by improving telecommunications regulations and working with partners who provide access to technologies and services.
- Improve business ecosystems by collaborating with market partners and equipping business service organisations (BSOs) with the capacity to support MSMEs in the digital economy.
Digital policy issues
E-commerce and trade
ITC provides capacity building for policymakers on current issues in the e-commerce policy debate through training, workshops, and publications contributing to a conducive policy environment for e-commerce and digital trade. ITC projects also support developing countries in reviewing and updating e-commerce-related regulations and building capacity for effective implementation of policy reforms.
ITC assists enterprises, in particular MSMEs, in acquiring the necessary skills and capabilities to trade on e-commerce channels. Through the ecomConnect programme, it is engaged in the sustainable development of small businesses online by facilitating shared learning, innovative solutions, collaboration, and partnerships.
ITC’s e-commerce tools help MSMEs assess the readiness of their business to engage in international e-commerce, understand the options and costs of selling on e-commerce platforms, find available payment solutions, and track sales and site traffic across different e-commerce platforms in a single dashboard.
ITC’s digital entrepreneurship projects also support developing countries and MSMEs to build competitiveness in the rapidly growing global information technology and business process outsourcing markets.
ITC’s SME Trade Academy offers a series of online courses and access to educational material on an array of trade topics. It aims to assist SMEs, policymakers, and BSOs in building skills for trade development.
ITC also offers training for policymakers on building a conducive environment for e-commerce and engaging in negotiations on e-commerce and digital trade.
ITC addresses the challenge of a lack of reliable trade information on markets by offering market analysis tools and related market data sources. The Global Trade Helpdesk provides a one-stop shop for detailed information about imports, market dynamics, tariffs, regulatory requirements, potential buyers and more.
ITC market intelligence tools provide users with export and import statistics from more than 220 countries and territories and consist of the following: Trade Map, Market Access Map, Investment Map, Procurement Map, Export Potential Map, and Sustainability Map.
The ecomConnect community platform, managed by the ITC’s ecomConnect programme, links entrepreneurs, industry experts, and business support institutions in e-commerce to build up connections; acquire digital expertise through free online courses, e-commerce tools, and live webinars; and discuss the latest e-commerce news. The community brings together more than 5,000 active users from sub-Saharan Africa, the Middle East, North Africa, Europe, Central Asia, Latin America, and the Caribbean.