Spain’s data protection authority issues privacy guidance for video game industry

The Spanish Data Protection Agency (AEPD) has published a new guide outlining data protection recommendations for the video game industry, urging companies to embed privacy safeguards throughout the entire game lifecycle.

According to the AEPD, modern video games have evolved into complex digital ecosystems that collect, analyse and process significant volumes of personal data. This may include account information, gameplay activity, behavioural data and other user-generated information, creating potential privacy and security risks.

The guide notes that AI-enabled and online gaming services increasingly rely on data-driven business models, making compliance with the General Data Protection Regulation (GDPR) particularly important. The agency emphasised that privacy protections are especially important for children and other vulnerable groups, given their significant participation in online gaming environments.

The recommendations span the entire development process, from pre-production and design to post-launch operations, covering transparency obligations, data minimisation, profiling controls and cybersecurity measures. Privacy and responsible data practices should be integrated into games from design through to end-of-life in Spain.

Why does it matter?

The guidance reflects the growing importance of data protection in the gaming industry as video games increasingly function as connected digital platforms rather than standalone entertainment products. Online services, in-game economies, AI-powered features and behavioural analytics have expanded the volume and sensitivity of personal data processed by game developers and publishers.

The recommendations also highlight broader regulatory concerns around children’s privacy and responsible data use. As gaming platforms become more immersive and data-driven, regulators are placing greater emphasis on privacy-by-design principles, transparency and user control. The AEPD’s guidance signals that compliance with data protection rules is becoming an integral part of game development, not simply a legal requirement applied after products are launched.

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