Consumer groups file DSA complaints against Meta, TikTok and Google

User advocacy groups have criticised major platforms for failing to act effectively against financial scam ads, leaving millions of users exposed despite EU regulatory requirements.

Autonomous AI agents can execute financial transactions independently, compressing timelines and increasing the speed of potential fraud or money laundering.

Consumer organisations have filed complaints against Meta, TikTok, and Google over alleged failures to address financial scam advertising on their platforms.

The complaints were submitted by the European Consumer Organisation (BEUC) and partner organisations to the European Commission and national authorities under the Digital Services Act. According to research cited by the organisations, nearly 900 suspected fraudulent advertisements were identified across 13 countries between December 2025 and March 2026.

The groups said a relatively small proportion of reported content was removed, while many notices were allegedly rejected or received no response. Consumer organisations argued that the reported moderation response may leave users exposed to large volumes of potentially fraudulent advertising content.

BEUC and partner organisations are calling for investigations into whether the platforms are complying with Digital Services Act obligations related to systemic risks and harmful content.

The organisations also urged regulators to consider enforcement measures if non-compliance is identified, arguing that current moderation efforts are insufficient to mitigate systemic risks linked to online financial fraud.

Why does it matter? 

The case highlights a broader issue of how effectively large online platforms can be held accountable for systemic risks such as financial scams. When reported fraudulent ads remain online at scale, it raises questions about whether existing regulatory tools are strong enough to protect consumers in practice.

It also puts pressure on enforcement bodies to move beyond complaint handling and ensure meaningful, consistent compliance across the digital advertising ecosystem.

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