YouTube expands AI likeness detection tool to more creators
The tool lets eligible creators review AI-generated likeness matches and request removal under YouTube’s Privacy Guidelines.
YouTube said it is expanding its AI likeness detection tool to all eligible creators over 18, allowing more users to identify and request the removal of unauthorised AI-generated videos that use their facial likeness.
The company said the feature, available through YouTube Studio, is intended to detect altered or synthetic videos that may depict a user’s face. Once enrolled, users can review detected matches and request the removal of content that violates YouTube’s Privacy Guidelines.
The platform said likeness detection had recently been introduced as a pilot for creators in the YouTube Partner Program and will now roll out gradually over the coming weeks to all eligible creators aged 18 or older.
YouTube said the tool is intended to help users understand where their likeness appears, safeguard their identity, and protect audiences from being misled by AI-generated depictions.
To enrol, users must grant the platform permission to use likeness-detection technology and complete a one-time verification process. According to YouTube, the tool works only on facial likeness and does not cover other identifying features such as voice.
YouTube said removal requests will be assessed under YouTube’s privacy policy, including whether the content is realistic, whether it is labelled as AI-generated, and whether the person can be uniquely identified. The company also provides exceptions for content such as parody or satire.
YouTube spokesperson Jack Malon said:
‘With this expansion, we’re making clear that whether creators have been uploading to YouTube for a decade or are just starting, they’ll have access to the same level of protection.’
The expansion follows earlier testing with creators and broader availability for groups including public officials, politicians, journalists, and the entertainment industry. It comes amid growing concern about deepfakes affecting both public figures and private individuals.
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