Swiss survey highlights concern over big tech and digital sovereignty
Switzerland reports rising concern over big tech influence and increasing demand for government oversight of AI systems.
Public concern over big tech companies is growing in Switzerland, according to a new survey by gfs.bern conducted on behalf of the Mercator Foundation Switzerland. A large majority of respondents view major technology firms as primarily profit-driven, while also expressing unease about their broader influence on society and politics.
Survey findings show that 90% of respondents believe big tech companies are mainly motivated by profit, while 94% support stronger protections for children and young people on social media platforms. Concerns extend beyond commercial behaviour, with 84% worried about political influence from the countries where these companies are based and 82% fearing increasing dependence on firms from the United States and China.
Overall perceptions in Switzerland remain mixed: 21% of respondents express a positive view of big tech companies, 40% hold a neutral stance, and 38% report negative impressions. Similar attitudes have been observed across Europe, where surveys in countries such as France and Germany indicate that many citizens consider existing regulatory frameworks insufficient.
Despite concerns about corporate influence, attitudes towards digitalisation itself remain broadly positive. Around 58% of respondents see digitalisation as beneficial overall, and 53% believe it offers personal advantages. However, only 48% think it benefits society as a whole, while 46% perceive its impact on democratic processes as negative.
A strong majority expects public institutions to take on greater responsibility for managing digital transformation. Around 88% support government efforts to ensure transparency in AI decision-making, while 86% want human oversight in critical situations. High levels of trust in Swiss authorities suggest public backing for a more active state role in shaping digital policy and safeguarding democratic values.
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