India strengthens digital economy with AI and media initiatives
AI training and digital platforms are set to boost India’s creative economy and expand opportunities for content creators nationwide.
India has launched three initiatives to expand AI adoption, digital content creation and access to broadcasting services. The programme focuses on building an AI-skilled workforce and strengthening the country’s digital ecosystem.
A national AI skilling initiative aims to train 15,000 creators and media professionals through partnerships with Google and YouTube. The programme covers generative AI, prompting and advanced tools, supporting future-ready skills in media and creative industries.
The government also introduced MyWAVES, a platform within WAVES OTT that enables users to create, upload and share content. Designed for user-generated content, it supports multiple formats and multilingual participation across India.
Access to broadcasting has been simplified through in-built satellite tuners and an advanced programme guide in television sets. The update removes the need for set-top boxes, improving affordability and expanding reach, particularly in remote areas.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!