Explora chatbot offers personalised travel planning in New Brunswick
Travellers can plan trips through Explora, a new AI chatbot offering personalised itineraries and real-time answers based on destination data and integrated travel information.
GuideGeek, the AI travel technology from Matador Network, has partnered with ExploreNB to launch Explora, an AI-powered travel chatbot for New Brunswick. The tool is designed to help visitors plan trips through conversational interactions.
Explora was piloted in early 2025 and is now rolled out more broadly, providing instant answers to travel and tourism questions. Powered by GuideGeek’s platform, it has generated thousands of online conversations with prospective visitors.
The chatbot delivers personalised travel tips and itinerary ideas, connecting users to local businesses, beaches, hiking trails and cultural sites. Its responses are based on destination data from New Brunswick and more than 1,000 integrated travel information sources.
Ross Borden, CEO of Matador Network, said AI helps travellers discover destinations and build trips based on their interests. Isabelle Thériault, Minister of Tourism, Heritage and Culture of New Brunswick, said the tool also provides insight into traveller interests and supports the tourism sector.
Explora is available directly on the TourismNewBrunswick.ca website via the chat icon.
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