Threads users can now personalise algorithms with Dear Algo feature
The feature is being tested with users in the US, UK, Australia, and New Zealand before Meta rolls it out to additional countries at a later date.
Meta has launched an AI feature called Dear Algo that allows Threads users to personalise their content-recommendation algorithms by communicating their preferences directly to the platform.
Users craft public posts beginning with ‘Dear Algo’ to explain desired content, similar to interactions with chatbots like OpenAI’s ChatGPT. Once shared, the request adjusts the user’s feed for three days, allowing them to stay connected to current conversations.
Users can also repost others’ Dear Algo requests to apply those content preferences to their own feeds.
The feature represents Meta’s continued integration of AI across its platforms. The company on Tuesday also released AI features for Facebook that let users animate profile photos and alter images with the Meta AI digital assistant.
Meta told investors last month it plans to spend between $115 billion and $135 billion in 2026 on AI-related capital expenditures, nearly double last year’s spending.
Meta is testing Dear Algo with users in the US, UK, Australia, and New Zealand before expanding to additional countries. Threads, Meta’s micro-blogging platform launched in July 2023, has 400 million monthly active users and began rolling out advertisements globally last month.
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