Alternative social platform UpScrolled passes 2.5 million users

UpScrolled has surpassed 2.5 million users globally, gaining rapid momentum following TikTok’s restructuring of its US ownership earlier this year, according to founder Issam Hijazi.

The social network grew to around 150,000 users in its first six months before accelerating sharply in January, crossing one million users within weeks and reaching more than 2.5 million shortly afterwards.

Positioned as a hybrid of Instagram and X, UpScrolled promotes itself as an open platform free of shadowbanning and selective content suppression, while criticising major technology firms for data monetisation and algorithm-driven engagement practices.

Hijazi said the company would avoid amplification algorithms but acknowledged the need for community guidelines, particularly amid concerns about explicit content appearing on the platform.

Interest in alternative social networks has increased since TikTok’s shift to US ownership, though analysts note that long-term growth will depend on moderation frameworks, feature development, and sustained community trust.

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