W debuts as Europe seeks social media independence
Identity checks and EU data laws will underpin the new platform.
Swiss technology and privacy expert Anna Zeiter is leading the development of W Social, a new European-built social media network designed as an alternative to X. The project aims to reduce reliance on US tech and strengthen European digital sovereignty.
W Social will require users to verify their identity and provide a photo to ensure genuine human accounts, tackling fake profiles and bot driven disinformation that critics link to existing platforms. Zeiter said the name W stands for ‘We’ as well as values and verification.
The platform’s infrastructure will be hosted in Europe under strict EU data protection laws, with decentralised storage and offices planned in Berlin and Paris. Early support comes from European political and tech figures, signalling interest beyond Silicon Valley.
W Social could launch a beta version as early as February, with broader public access planned by year-end. Backers hope the network will foster more positive dialogue and provide a European alternative to US based social media influence.
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