Google faces new UK rules over AI summaries and publisher rights
Proposed UK rules could limit how Google’s AI summaries reuse news content.
The UK competition watchdog has proposed new rules that would force Google to give publishers greater control over how their content is used in search and AI tools.
The Competition and Markets Authority (CMA) plans to require opt-outs for AI-generated summaries and model training, marking the first major intervention under Britain’s new digital markets regime.
Publishers argue that generative AI threatens traffic and revenue by answering queries directly instead of sending users to the original sources.
The CMA proposal would also require clearer attribution of publisher content in AI results and stronger transparency around search rankings, including AI Overviews and conversational search features.
Additional measures under consultation include search engine choice screens on Android and Chrome, alongside stricter data portability obligations. The regulator says tailored obligations would give businesses and users more choice while supporting innovation in digital markets.
Google has warned that overly rigid controls could damage the user experience, describing the relationship between AI and search as complex.
The consultation runs until late February, with the outcome expected to shape how AI-powered search operates in the UK.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!