Questions mount over AI-generated artist

Streaming platforms say AI-generated tracks are rising at an unprecedented pace.
A viral music act has millions of streams despite signs pointing to an AI origin.

An artist called Sienna Rose has drawn millions of streams on Spotify, despite strong evidence suggesting she is AI-generated. Several of her jazz-influenced soul tracks have gone viral, with one surpassing five million plays.

Streaming platform Deezer says many of its songs have been flagged as AI-made using detection tools that identify technical artefacts in the audio. Signs include an unusually high volume of releases, generic sound patterns and a complete absence of live performances or online presence.

The mystery intensified after pop star Selena Gomez briefly shared one of Rose’s tracks on social media, only for it to be removed amid growing scrutiny. Record labels linked to Rose have declined to clarify whether a human performer exists.

The case highlights mounting concern across the industry as AI music floods streaming services. Artists, including Raye and Paul McCartney, have warned audiences that they still value emotional authenticity over algorithmic output.

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