Australia’s social media age limit prompts restrictions on millions of under-16 accounts

Early enforcement data shows social media companies acting to reduce under-16 access in Australia, although regulators caution that age assurance systems will mature over time.
Major platforms restricted millions of under-16 accounts in Australia as social media age limits entered force, signalling early compliance efforts and a gradual move towards stronger child safety standards.

Major social media platforms restricted access to approximately 4.7 million accounts linked to children under 16 across Australia during early December, following the introduction of the national social media minimum age requirement.

Initial figures collected by eSafety indicate that platforms with high youth usage are already engaging in early compliance efforts.

Since the obligation took effect on 10 December, regulatory focus has shifted towards monitoring and enforcement instead of preparation, targeting services assessed as age-restricted.

Early data suggests meaningful steps are being taken, although authorities stress it remains too soon to determine whether platforms have achieved full compliance.

eSafety has emphasised continuous improvement in age-assurance accuracy, alongside the industry’s responsibility to prevent circumvention.

Reports indicate some under-16 accounts remain active, although early signals point towards reduced exposure and gradual behavioural change rather than immediate elimination.

Officials note that the broader impact of the minimum age policy will emerge over time, supported by a planned independent, longitudinal evaluation involving academic and youth mental health experts.

Data collection will continue to monitor compliance, platform migration trends and long-term safety outcomes for children and families in Australia.

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