Sega cautiously adopts AI in game development

Game development is poised to transform as Sega begins to incorporate AI selectively. The Japanese studio aims to enhance efficiency across production processes while preserving the integrity of creative work, such as character design.

Executives emphasised that AI will primarily support tasks such as content transcription and workflow optimisation, avoiding roles that require artistic skills. Careful evaluation of each potential use case will guide its implementation across projects.

The debate over generative AI continues to divide the gaming industry, with some developers raising concerns that candidates may misrepresent AI-generated work during the hiring process. Studios are increasingly requiring proof of actual creative ability to avoid productivity issues.

Other developers, including Arrowhead Game Studios, emphasise the importance of striking a balance between AI use and human creativity. By reducing repetitive tasks rather than replacing artistic roles, studios aim to enhance efficiency while preserving the unique contributions of human designers.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!