Gemini 3 marks Google’s latest step in the AI competition

Google has begun rolling out Gemini 3 across search and other core services, positioning the model as a major upgrade in its AI strategy. The release follows nearly two years of work on the Gemini family.

The update adds a ‘thinking’ option to Google Search, offering deeper responses for Gemini Pro and Ultra subscribers in the United States. A wider rollout is planned once performance checks are complete.

Google says the model includes stricter safeguards to limit hallucinations and prevent misuse, responding to wider public concerns about unpredictable AI behaviour. The design stresses clarity over conversational style.

The launch comes during a surge in AI spending, with Alphabet raising its annual capital budget to more than 90 billion dollars. Investors are watching whether this level of investment will lead to sustainable returns.

Gemini 3 arrives as rivals such as ChatGPT and Claude expand their own advanced models. Google has already embedded AI summaries into search, though publishers warn these shifts reduce traffic to their sites.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!