EU introduces plan to strengthen consumer protection
Consumers across the EU will benefit from strengthened enforcement, digital protections, and cross-border market improvements, while businesses gain clarity and support for compliance instead of facing additional burdens.
The European Commission has unveiled the 2030 Consumer Agenda, a strategic plan to reinforce protection, trust, and competitiveness across the EU.
With 450 million consumers contributing over half of the Union’s GDP, the agenda aims to simplify administrative processes for businesses, rather than adding new burdens, while ensuring fair treatment for shoppers.
The agenda sets four priorities to adapt to rising living costs, evolving online markets, and the surge in e-commerce. Completing the Single Market will remove cross-border barriers, enhance travel and financial services, and evaluate the effectiveness of the Geo-Blocking Regulation.
A planned Digital Fairness Act will address harmful online practices, focusing on protecting children and strengthening consumer rights.
Sustainable consumption takes a central focus, with efforts to combat greenwashing, expand access to sustainable goods, and support circular initiatives such as second-hand markets and repairable products.
The Commission will also enhance enforcement to tackle unsafe or non-compliant products, particularly from third countries, ensuring that compliant businesses are shielded from unfair competition.
Implementation will be overseen through the Annual Consumer Summit and regular Ministerial Forums, which will provide political guidance and monitor progress.
The 2030 Consumer Agenda builds on prior achievements and EU consultations, aiming to modernise consumer protection instead of leaving gaps in a rapidly changing market.
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