New guidelines by Apple curb how apps send user data to external AI systems

Apple has updated its App Review Guidelines to require developers to disclose and obtain permission before sharing personal data with third-party AI systems. The company says the change enhances user control as AI features become more prevalent across apps.

The revision arrives ahead of Apple’s planned 2026 release of an AI-enhanced Siri, expected to take actions across apps and rely partly on Google’s Gemini technology. Apple is also moving to ensure external developers do not pass personal data to AI providers without explicit consent.

Previously, rule 5.1.2(i) already limited the sharing of personal information without permission. The update adds explicit language naming third-party AI as a category that requires disclosure, reflecting growing scrutiny of how apps use machine learning and generative models.

The shift could affect developers who use external AI systems for features such as personalisation or content generation. Enforcement details remain unclear, as the term ‘AI’ encompasses a broad range of technologies beyond large language models.

Apple released several other guideline updates alongside the AI change, including support for its new Mini Apps Programme and amendments involving creator tools, loan products, and regulated services such as crypto exchanges.

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