Apple plans to integrate multiple AI systems into Apple Intelligence

Apple CEO Tim Cook has confirmed that the company intends to integrate multiple third-party artificial intelligence models into its Apple Intelligence platform ahead, signalling a shift in its AI strategy.
apple, tim cook, apple intelligence, third-party ai models, ai integration, siri, chatgpt, google gemini, ai strategy, acquisitions, ecosystem

In a recent interview, Tim Cook confirmed that Apple plans to integrate more third-party AI systems into its new Apple Intelligence offering, describing the ambition as ‘over time’ and indicating both internal development and potential mergers and acquisitions.

Cook referenced existing integrations, such as the embedding of ChatGPT into Siri, and confirmed that other models like Google Gemini are under consideration.

He also emphasised that Apple remains open to acquiring AI companies that align with its roadmap for Apple Intelligence.

However, this announcement marks Apple’s strategic pivot in the AI era, shifting from a primarily closed system to one that supports a pluralistic ecosystem of AI tools.

The move has implications for how we think about platform-economy power, AI governance and interoperability.

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