Qwen relaunch aims to unify Alibaba’s mobile AI ecosystem

Alibaba is preparing a major overhaul of its mobile AI apps, renaming Tongyi as Qwen and adding early agentic features. The update aims to make Qwen resemble leading chatbots while linking AI tools to Taobao and other services. Alibaba also plans a global version once the new design stabilises.

Over one hundred developers are working on the project as part of wider AI investments. Alibaba hopes Qwen can anchor its consumer AI strategy and regain momentum in a crowded market. It still trails Doubao and Yuanbao in user popularity and needs a clearer consumer path.

Monetisation remains difficult in China because consumers rarely pay for digital services. Alibaba thinks shopping features will boost adoption by linking AI directly to e-commerce use. Qwen will stay free for now, allowing the company to scale its user base before adding paid options.

Alibaba wants to streamline its overlapping apps by directing users to one unified Qwen interface. Consolidation is meant to strengthen brand visibility and remove confusion around different versions. A single app could help Alibaba stand out as Chinese firms race to deploy agentic AI.

Chinese and US companies continue to expand spending on frontier AI models, cloud infrastructure, and agent tools. Alibaba reported strong cloud growth and rising demand for AI products in its latest quarter. The Qwen relaunch is its largest attempt to turn technical progress into a viable consumer business.

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