Coca-Cola enhances its AI-powered Christmas ad to fix last year’s visual flaws
With smoother visuals and new characters, Coca-Cola’s latest ad demonstrates how brands are refining AI’s creative output to connect more authentically with viewers.
Coca-Cola has released an improved AI-generated Christmas commercial after last year’s debut campaign drew criticism for its unsettling visuals.
The latest ‘Holidays Are Coming’ ads, developed in part by San Francisco-based Silverside, showcase more natural animation and a wider range of festive creatures, instead of the overly lifelike characters that previously unsettled audiences.
The new version avoids the ‘uncanny valley’ effect that plagued 2024’s ads. The use of generative AI by Coca-Cola reflects a wider advertising trend focused on speed and cost efficiency, even as creative professionals warn about its potential impact on traditional jobs.
Despite the efficiency gains, AI-assisted advertising remains labour-intensive. Teams of digital artists refine the content frame by frame to ensure realistic and emotionally engaging visuals.
Industry data show that 30% of commercials and online videos in 2025 were created or enhanced using generative AI, compared with 22% in 2023.
Coca-Cola’s move follows similar initiatives by major firms, including Google’s first fully AI-generated ad spot launched last month, signalling that generative AI is now becoming a mainstream creative tool across global marketing.
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