Labels and Spotify align on artist-first AI safeguards

Embedding consent, transparency, and fair pay into new AI music features takes centre stage among Spotify’s new partnerships.

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Spotify partners with major labels on artist-first AI tools, putting consent and copyright at the centre of product design. The plan aims to align new features with transparent labelling and fair compensation while addressing concerns about generative music flooding platforms.

The collaboration with Sony, Universal, Warner, and Merlin will give artists control over participation in AI experiences and how their catalogues are used. Spotify says it will prioritise consent, clearer attribution, and rights management as it builds new tools.

Early direction points to expanded labelling via DDEX, stricter controls against mass AI uploads, and protections against search and recommendation manipulation. Spotify’s AI DJ and prompt-based playlists hint at how engagement features could evolve without sidelining creators.

Future products are expected to let artists opt in, monitor usage, and manage when their music feeds AI-generated works. Rights holders and distributors would gain better tracking and payment flows as transparency improves across the ecosystem.

Industry observers say the tie-up could set a benchmark for responsible AI in music if enforcement matches ambition. By moving in step with labels, Spotify is pitching a path where innovation and artist advocacy reinforce rather than undermine each other.

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