AI platforms barred from cloning Asha Bhosle’s voice without consent

The Bombay High Court has granted ad-interim relief to Asha Bhosle, barring AI platforms and sellers from cloning her voice or likeness without consent. The 90-year-old playback singer, whose career spans eight decades, approached the court to protect her identity from unauthorised commercial use.

Bhosle filed the suit after discovering platforms offering AI-generated voice clones mimicking her singing. Her plea argued that such misuse damages her reputation and goodwill. Justice Arif S. Doctor found a strong prima facie case and stated that such actions would cause irreparable harm.

The order restrains defendants, including US-based Mayk Inc, from using machine learning, face-morphing, or generative AI to imitate her voice or likeness. Google, also named in the case, has agreed to take down specific URLs identified by Bhosle’s team.

Defendants are required to share subscriber information, IP logs, and payment details to assist in identifying infringers. The court emphasised that cloning the voices of cultural icons risks misleading the public and infringing on individuals’ rights to their identity.

The ruling builds on recent cases in India affirming personality rights and sets an important precedent in the age of generative AI. The matter is scheduled to return to court on 13 October 2025.

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