Google adds clever email safety feature

Verified logos in Gmail make it easier to trust what’s in your inbox.
Gmail now displays verified brand logos to help users spot phishing emails faster.

Thanks to a new feature that shows verified brand logos, Gmail users will now find it easier to spot phishing emails. The update uses BIMI, a standard that allows trusted companies to display official logos next to their messages.

To qualify, brands must secure their domain with DMARC and have their logos verified by authorities such as Entrust or DigiCert. Once approved, they receive a Verified Mark Certificate, linking their logo to their domain.

The feature helps users quickly distinguish between genuine emails and fraudulent ones. Early adopters include Bank of America in the US, whose logo now appears directly in inboxes.

Google’s move is expected to drive broader adoption, with services like MailChimp and Verizon Media already supporting the system. The change could significantly reduce phishing risks for Gmail’s vast user base.

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