Google launches AI feature to reshape how search results appear
Powered by Gemini, Google’s Web Guide aims to improve open-ended search results with smarter, topic-focused organisation.
Google has introduced a new experimental feature named Web Guide, aimed at reorganising search results by using AI to group information based on the query’s different aspects.
Available through Search Labs, the tool helps users explore topics in a more structured way instead of relying on the standard, linear results page.
Powered by Google’s Gemini AI, Web Guide works particularly well for open-ended or complex queries. For example, searches such as ‘how to solo travel in Japan’ would return results neatly arranged into guides, safety advice, or personal experiences instead of a simple list.
The feature handles multi-sentence questions, offering relevant answers broken into themed sections.
Users who opt in can access Web Guide via the Web tab and toggle it off without exiting the entire experiment. While it works only on that tab, Google plans to expand it to the broader ‘All’ tab in time.
The move follows Google’s broader push to incorporate Gemini into tools like AI Mode, Flow, and other experimental products.
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