Google’s AI Overviews reach 2 billion users monthly, reshaping the web’s future

Google’s AI Overviews, the generative summaries placed above traditional search results, now serve over 2 billion users monthly, a sharp rise from 1.5 billion just last quarter.

First launched in May 2023 and widely available in the US by mid-2024, the feature has rapidly expanded across more than 200 countries and 40 languages.

The widespread use of AI Overviews transforms how people search and who benefits. Google reports that the feature boosts engagement by over 10% for queries where it appears.

However, a study by Pew Research shows clicks on search results drop significantly when AI Overviews are shown, with just 8% of users clicking any link, and only 1% clicking within the overview itself.

While Google claims AI Overviews monetise at the same rate as regular search, publishers are left out unless users click through, which they rarely do.

Google has started testing ads within the summaries and is reportedly negotiating licensing deals with select publishers, hinting at a possible revenue-sharing shift. Meanwhile, regulators in the US and EU are scrutinising whether the feature violates antitrust laws or misuses content.

Industry experts warn of a looming ‘Google Zero’ future — a web where search traffic dries up and AI-generated answers dominate.

As visibility in search becomes more about entity recognition than page ranking, publishers and marketers must rethink how they maintain relevance in an increasingly post-click environment.

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