Meta’s AI chatbots are designed to initiate conversations and enhance user engagement
AI chatbots on Meta’s AI Studio are becoming more proactive, using previous chats to offer personalised, human-like follow-up messages.
Meta is training AI-powered chatbots that can remember previous conversations, send personalised follow-up messages, and actively re-engage users without needing a prompt.
Internal documents show that the company aims to keep users interacting longer across platforms like Instagram and Facebook by making bots more proactive and human-like.
Under the project code-named ‘Omni’, contractors from the firm Alignerr are helping train these AI agents using detailed personality profiles and memory-based conversations.
These bots are developed through Meta’s AI Studio — a no-code platform launched in 2024 that lets users build customised digital personas, from chefs and designers to fictional characters. Only after a user initiates a conversation can a bot send one follow-up, and that too within a 14-day window.
Bots must match their assigned personality and reference earlier interactions, offering relevant and light-hearted responses while avoiding emotionally charged or sensitive topics unless the user brings them up. Meta says the feature is being tested and rolled out gradually.
The company hopes it will not only improve user retention but also serve as a response to what CEO Mark Zuckerberg calls the ‘loneliness epidemic’.
With revenue from generative AI tools projected to reach up to $3 billion in 2025, Meta’s focus on more prolonged and engaging chatbot interactions appears to be as strategic as social.
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