xAI pushes Grok forward with memory update
Grok joins ChatGPT and Gemini in using memory to tailor replies, pushing xAI’s bot closer to top-tier AI competitors.

Elon Musk’s AI venture, xAI, has introduced a new ‘memory’ feature for its Grok chatbot in a bid to compete more closely with established rivals like ChatGPT and Google’s Gemini.
The update allows Grok to remember details from past conversations, enabling it to provide more personalised responses when asked for advice or recommendations, instead of offering generic answers.
Unlike before, Grok can now ‘learn’ a user’s preferences over time, provided it’s used frequently enough. The move mirrors similar features from competitors, with ChatGPT already referencing full chat histories and Gemini using persistent memory to shape its replies.
According to xAI, the memory is fully transparent. Users can view what Grok has remembered and choose to delete specific entries at any time.
The memory function is currently available in beta on Grok’s website and mobile apps, although not yet accessible to users in the EU or UK.
Instead of being automatically enabled, it can be turned off in the settings menu under Data Controls. Deleting individual memories is also possible via the web chat interface, with Android support expected shortly.
xAI has confirmed it is working on adding memory support to Grok’s version on X. However, this expansion aims to deepen the bot’s integration with users’ digital lives instead of limiting the experience to one platform.
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