Google prices Veo 2 as competition with OpenAI heats up
Veo 2 allows users to create two-minute-plus clips, positioning itself as a premium AI video tool.
Google has quietly disclosed the pricing for its Veo 2 video-generating AI model, setting the cost at 50 cents per second of video. This translates to $30 per minute or $1,800 per hour, positioning Veo 2 as a premium tool for AI-generated video content.
While unlikely to produce big-budget epics, the model can create clips of two minutes or longer, as highlighted in Google’s initial announcement.
Jon Barron, a Google DeepMind researcher, compared Veo 2’s cost to Hollywood productions, noting that Avengers: Endgame had a production cost of around $32,000 per second.
Though Veo 2 operates at a fraction of that price, its output serves different purposes, targeting creators seeking efficient video generation without traditional production expenses.
The AI video generation space has grown increasingly competitive, with OpenAI recently releasing its Sora model to ChatGPT Pro subscribers for $200 a month. Google’s move to price Veo 2 publicly reflects the broader push to commercialise AI video tools as demand surges among content creators and businesses.
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