Disney launches new AI and augmented reality unit
Expanding its role in emerging technologies, Disney has launched a dedicated business unit focused on AI and mixed reality.
Disney is establishing a new division, the Office of Technology Enablement, dedicated to advancing the company’s use of AI and mixed reality (XR). Led by Jamie Voris, Disney’s former chief technology officer for its film studio, the unit will oversee projects across Disney’s film, television, and theme park segments to leverage these rapidly evolving technologies. This group will focus on coordinating various initiatives without centralising them, ensuring each project aligns with Disney’s broader technological strategy.
The new office, which will ultimately expand to about 100 employees, comes as Disney looks to tap into cutting-edge AI and augmented reality (AR) applications. Disney Entertainment Co-Chairman Alan Bergman emphasised the importance of exploring AI’s potential while mitigating risks, signaling Disney’s intention to create next-generation experiences for theme parks and home entertainment. Voris’s leadership will be succeeded by Eddie Drake as Disney’s new film studio CTO.
Disney has been actively building expertise in AR and virtual reality (VR) as technology companies like Meta and Apple compete in the emerging AR/VR market. The company also rehired Kyle Laughlin, a specialist in these technologies, as Senior VP of Research and Development for Disney Imagineering, its theme park innovation branch. By assembling a team with expertise in advanced tech, Disney aims to create immersive, engaging experiences for its global audience.
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