Meta unveils Movie Gen in collaboration with Blumhouse
The tech giant ventures Into filmmaking with AI.
Meta, the owner of Facebook, announced a partnership with Blumhouse Productions, known for hit horror films like ‘The Purge’ and ‘Get Out,’ to test its new generative AI video model, Movie Gen. This follows the recent launch of Movie Gen, which can produce realistic video and audio clips based on user prompts. Meta claims that this tool could compete with offerings from leading media generation startups like OpenAI and ElevenLabs.
Blumhouse has chosen filmmakers Aneesh Chaganty, The Spurlock Sisters, and Casey Affleck to experiment with Movie Gen, with Chaganty’s film set to appear on Meta’s Movie Gen website. In a statement, Blumhouse CEO Jason Blum emphasised the importance of involving artists in the development of new technologies, noting that innovative tools can enhance storytelling for directors.
This partnership highlights Meta’s aim to connect with the creative industries, which have expressed hesitance toward generative AI due to copyright and consent concerns. Several copyright holders have sued companies like Meta, alleging unauthorised use of their works to train AI systems. In response to these challenges, Meta has demonstrated a willingness to compensate content creators, recently securing agreements with actors such as Judi Dench, Kristen Bell, and John Cena for its Meta AI chatbot.
Meanwhile, Microsoft-backed OpenAI has been exploring potential partnerships with Hollywood executives for its video generation tool, Sora, though no deals have been finalised yet. In September, Lions Gate Entertainment announced a collaboration with another AI startup, Runway, underscoring the increasing interest in AI partnerships within the film industry.
