OpenAI backs California bill on AI content labeling

OpenAI, the developer behind ChatGPT, is backing a new California bill, AB 3211, to ensure transparency in AI-generated content. The proposed bill would require tech companies to label content created by AI, which ranges from innocuous memes to deepfakes that could potentially mislead voters in political campaigns. The legislation has gained attention as concerns grow over the impact of AI-generated material, especially in an election year.

The bill has somewhat been overshadowed by another California AI bill, SB 1047, which mandates safety testing for AI models and has faced resistance from the tech industry, including OpenAI. This resistance highlights the complexity of regulating AI while balancing innovation and public safety.

California lawmakers have introduced 65 AI-related bills in this legislative session, covering algorithmic fairness and protecting intellectual property from AI exploitation. However, many of these proposals have yet to advance, leaving AB 3211 as one of the more prominent measures still in play.

OpenAI has expressed the importance of transparency for AI-generated content, especially during elections, advocating for measures like watermarking to help users identify the origins of what they see online. Considering that AI-generated content is a global issue, there are strong concerns that it could influence the upcoming elections in the USA and in other countries.

AB 3211 has already passed the state Assembly with unanimous support and recently cleared the Senate Appropriations Committee. The bill requires a full Senate vote before the legislative session ends on 31 August. If it passes, it will go to Governor Gavin Newsom for approval or veto by 30 September.