TikTok withdraws rewards program from EU to comply with DSA
The programme allowed users to earn points for activities such as watching videos and liking content.
ByteDance’s TikTok has agreed to permanently withdraw its TikTok Lite rewards program from the EU to comply with the Digital Services Act (DSA), according to the European Commission. The TikTok Lite rewards program allowed users to earn points by engaging in activities like watching videos and inviting friends.
In April, the EU demanded a risk assessment from TikTok on the app shortly after its launch in France and Spain, citing concerns about its potential impact on children and users’ mental health. Under the DSA, large online platforms must report potential risks of new features to the EU before launching and adopting measures to address these risks.
TikTok has made legally binding commitments to withdraw the rewards program from the EU and not to launch any similar program that would bypass this decision. Breaching these commitments would violate the DSA and could lead to fines. Additionally, an investigation into whether TikTok breached online content rules aimed at protecting children and ensuring transparent advertising is ongoing, putting the platform at risk of further penalties.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.