YouTube launches Violative View Rate metric to improve transparency and accountability

YouTube announced that it will soon release a metric named Violative View Rate (VVR) in its Community Guidelines Enforcement Report available quarterly. The metric VVR assists the platform to estimate the percentage of the views on YouTube comes from content that breaches the platform guidelines. The company revealed that as investments in staff and technology to address illegal content have increased, the VVR has consistently fallen. According to the YouTube publication, ‘the most recent VVR is at 0.16-0.18% which means that out of every 10 thousand views on YouTube, 16-18 come from violative content. This is down by over 70% when compared to the same quarter of 2017’. The platform attributes this successful rate particularly to machine learning.