X launches vertical video feed to attract US users

Social media race heats up as Elon Musk’s company adds a video tab.

Twitter, X, Elon Musk, British universities

Social network X is introducing a dedicated vertical video feed for users, aiming to capitalise on the removal of ByteDance apps like TikTok and Lemon8 from US app stores. The new video tab, added to the app’s bottom bar, provides users quick access to immersive video content.

X users could scroll through short videos by tapping them in their timeline, but the new tab creates a dedicated space for videos. This marks the platform’s latest effort to enhance video experiences, following the launch of a standalone TV app last year to showcase content from creators and organisations.

As TikTok’s future in the US remains uncertain, other social networks are seizing the opportunity. Meta recently announced a video editing app, Edits, to rival ByteDance’s CapCut, while Bluesky introduced a custom feed for vertical videos, further intensifying competition in the short video market.