In collaboration with McKinsey and Company, the World Economic Forum (WEF) has published the ‘Data Collaboration for the Common Good: Enabling Trust and Innovation Through Public-Private Partnerships’ report. It identifies ‘systemic lack of trust’ among stakeholders as one of the main obstacles to ensuring inclusion and resilience as the global economy moves through the fourth industrial revolution. Therefore, the reports sets out to provide a governance framework focused on building trust among stakeholders and achieving ‘impact for a shared digital future’. Data innovation, stakeholder alignment, and economic sustainability and scalability, are some of the main instruments mentioned in the report. They are seen as crucial for achieving the United Nations Sustainable Development Goals (SDGs). The report concludes that advancing the collaborative public-private data life cycle will enable faster decision-making during humanitarian crises, better insights of SDGs indicators and help solve global health and poverty challenges.