Why DC says no to AI-made comics
DC’s ‘no A’ line links policy with practice, from pulled covers to a pledge for creator-led storytelling.
Jim Lee rejects generative AI for DC storytelling, pledging no AI writing, art, or audio under his leadership. He framed AI alongside other overhyped threats, arguing that predictions falter while human craft endures. DC, he said, will keep its focus on creator-led work.
Lee rooted the stance in the value of imperfection and intent. Smudges, rough lines, and hesitation signal authorship, not flaws. Fans, he argued, sense authenticity and recoil from outputs that feel synthetic or aggregated.
Concerns ranged from shrinking attention spans to characters nearing the public domain. The response, Lee said, is better storytelling and world-building. Owning a character differs from understanding one, and DC’s universe supplies the meaning that endures.
Policy meets practice in DCs recent moves against suspected AI art. In 2024, variant covers were pulled after high-profile allegations of AI-generated content. The episode illustrated a willingness to enforce standards rather than just announce them.
Lee positioned 2035 and DC’s centenary as a waypoint, not a finish line. Creative evolution remains essential, but without yielding authorship to algorithms. The pledge: human-made stories, guided by editors and artists, for the next century of DC.
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