Which? sues Apple alleging anti-competitive iCloud policies
The UK consumer group challenges Apple’s iCloud fees.
Which? is taking legal action against Apple, alleging the company breached competition law by pressuring customers to use its iCloud service. Which? argues that Apple encouraged users to store their data on iCloud, making it challenging to switch to other providers, and then charged users when they exceeded the free 5GB limit. This practice, they claim, led to overcharges, costing consumers up to £13.36 ($16.98) this year in subscription fees.
Apple denies any wrongdoing, stating customers are not required to use iCloud and often choose third-party alternatives. However, if Which? succeeds, around 40 million Apple customers in the UK who have used iCloud over the last nine years could be entitled to compensation.
Which? CEO Anabel Hoult emphasised that the action aims to secure refunds for consumers, prevent future anti-competitive behaviour, and promote a fairer market. The group plans to file the claim with the Competition Appeal Tribunal.
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