Users steer Spotify recommendations with prompts

AI-powered curation uses full listening histories to create playlists shaped by user intent.
Spotify launches Prompted Playlists to let users steer music recommendations with written prompts.

Spotify is introducing Prompted Playlists, a feature allowing listeners to direct the recommendation algorithm through written instructions. Premium users in New Zealand gain first access as the company begins testing a system shaped by individual preferences.

The AI feature draws on each user’s entire listening history to build evolving playlists that reflect long-term tastes. Listeners can request specific moods, genres or scenarios and adjust prompts to refine the results.

Editors and cultural specialists have created additional prompts to inspire users exploring new directions. Spotify aims to merge human creativity with responsive technology, using AI to broaden discovery for both listeners and artists.

Prompted Playlists mark the start of a wider shift toward deeper personalisation across the platform. Spotify expects stronger demand for services that adapt quickly to cultural trends and individual contexts. The firm says 2026 will bring further advances designed to elevate engagement for fans and creators.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!