US launches Cyber trust mark for safer devices

Smart home devices are set to become more secure as a new cybersecurity label launches in 2025 in the US, aiming to safeguard households from growing cyber threats.

Person, Security, Kaspersky

The US government is introducing the Cyber Trust Mark, a new security certification aimed at safeguarding smart home devices against cyber threats. Launching later this year, the programme will provide consumers with a clear indicator of which gadgets meet strict cybersecurity standards set by the National Institute of Standards and Technology (NIST). Devices such as smart cameras, fitness trackers, and baby monitors are among those eligible for the label.

To qualify, manufacturers must implement measures such as strong default passwords, software updates, and data protection protocols. Shoppers can also scan a QR code accompanying the label for detailed security information, including tips on setup and maintenance. The initiative comes in response to the rising threat of hackers targeting home networks, with the average US household now owning over 20 connected devices.

Retail giants like Amazon and Best Buy are backing the programme, highlighting compliant products to help consumers make informed choices. While the Cyber Trust Mark focuses on wireless Internet of Things (IoT) gadgets, some devices, including medical equipment, cars, and wired products, are excluded. The scheme marks a significant step toward protecting homes from cybercrime as digital threats continue to grow.

What impact this label will have on consumer habits remains to be seen, but it’s already drawing support from major tech firms like Google and Samsung, signalling a collective move towards better digital security.