US case prompts Google to revise search engine practices

Google has proposed changes to its agreements with companies like Apple to address a US antitrust ruling against its dominance in online search. The tech giant suggested making its distribution deals non-exclusive and allowing annual reviews for developers who set Google as the default search engine.

The company urged caution against drastic measures such as selling its Chrome browser or unbundling Android features, arguing that such remedies could stifle innovation in a rapidly evolving AI landscape. Judge Amit Mehta previously found Google’s agreements gave it an unfair advantage, particularly through deals requiring Android manufacturers to pre-install Google search to access its Play Store.

Revenue-sharing deals, which are vital to smaller developers like Mozilla, would remain under Google’s plan. Critics, including DuckDuckGo, argue the proposal fails to restore competition and largely maintains the status quo. Apple reportedly earned $20 billion from its agreement with Google in 2022, underlining the financial stakes of these deals.

An April trial will determine if broader remedies are necessary to boost innovation and competition in search and artificial intelligence. The US Department of Justice, along with several states, is seeking measures to curb Google’s dominance, including restrictions on its payments for default search placement and licensing of its search technology to rivals.