UNESCO survey finds many influencers don’t fact-check content

UNESCO launches a training program on disinformation.

 Outdoors

A new survey by UNESCO reveals that over 60% of online influencers fail to fact-check the content they share with their followers. The study, conducted by researchers at Bowling Green State University, surveyed 500 influencers across 45 countries about their content-sharing practices. It found that many influencers struggle to assess the reliability of information, with 42% relying on the number of likes and shares a post receives as a measure of credibility.

The survey also highlighted that only 37% of content creators use mainstream media as a source, with personal experiences and their own research being the top sources for content. While many influencers are aware of the challenge of misinformation, only 73% expressed interest in training to better handle disinformation and online hate speech.

UNESCO is responding to this need by launching a month-long training program designed to equip influencers with tools to combat disinformation. The course will teach content creators how to verify information, source from diverse outlets, and debunk false narratives, aiming to improve the overall quality of online information.